OVERVIEW For this assignment, you will write brief and concise responses to the topics provided that examine various aspects of healthcare marketing and management. These case studies will help you apply the reading and other learning to real-world examples. Each assignment must be at least 300 words, and be supported by 1 scholarly source and 1 biblical integration. Current APA format must be used. INSTRUCTIONS Case Study: Mayo Clinic Mayo Clinic provides a grand piano in its atrium for anyone to play. The atrium brings people together to laugh and share stories. Conduct a Google search on Mayo Clinic atrium and find and review the comments people have made. Write a paper detailing the following: 1. Explain why the atrium is marketing for Mayo. 2. Identify the customer served. 3. Elaborate on how the atrium and these events offer value. There is marketing being successful for the atrium of Mayo because of ways in which patients are diverting their minds from fear of death (Desmond, 2018). A couple’s video had been recorded playing a classic tune together in the atrium showing no signs of stress of old-age of being in their 90s (Desmond, 2018). There is official allowance of staff members to release their stress by using the atrium as well as playing the piano with patients or even alone (Mayo Clinic Proceedings, 2021). The atrium is a source of relaxation as well as entertainment for the staff members and the patients of the clinic. The atrium makes them forget about practical life. The major customer served by the atrium is every patient of the clinic (Mayo Clinic Proceedings, 2021). However, there are also staff members of the clinic served by the atrium